Develop a highly immersive Virtual Reality racing simulator experience for Red Bull to be set up in corporate booths at the Interlagos race track in Brazil during the stock car series. The experience will be exclusive to the corporate booths and must be an accurate simulation of a stock car on the Interlagos track.
In order to create a realistic experience, we gathered many photos of the interior of the race car so we could replicate the Stock car as accurately as possible. We also gathered Lidar scans of the track as well as satellite imagery which was used to create an accurate representation of the track and surrounding terrain. During this process the top stock car driver was constantly testing the simulator and providing feedback so we could replicate the real race car dynamics. This involved developing a custom made physics solution for the VR experience. The project was a huge success and was well received in the media throughout Brazil.
- Enken Brazil
- Red Bull
- Oculus Rift