Launched at the V8 Supercars Clipsal 500 in Adealide, Red Cartel created a first of its kind, virtual reality pit stop experience for Shell V-Power and DJR Team Penske.
The virtual experience begins with up to 4 players in a training room being coached by the pit crew boss (voiced by Dick Johnson) on how to change a tyre and replace the brake pads. Once all players are familiar with the process, the game begins and players are teleported to pit lane where they have to change tyres and brakes on 2 Shell V-Power cars. The experience took place in a green screen room where players were real footage of their game-play was compositied into the 3D environment. Each player was emailed a link to a custom video of their performance in the game. This was the most fun and challenging VR experience we have developed to date.